Cisco has chosen RAI Amsterdam as the location for its annual Cisco Live! Europe user conference. Amsterdam will host this event – expected to attract more than 18,000 visitors from around the world – over three years starting in January 2021.
The European edition of Cisco Live! is an important driver for innovation, knowledge exchange and business growth on the continent. Cisco anticipates that more than 40% of the visitors to the 2021 Cisco Live! Europe will be entirely new to the event. Moreover, many are expected to be CxOs and executives. This shift in the type of visitors from tech-oriented to business/management is a reflection of Cisco's strategy, which is strongly focused on strategic services.
The choice of the location was based on a range of factors, including the leading position that the Netherlands occupies within Europe in terms of technological innovation, connectivity and business growth potential. In addition, the Netherlands is known for its excellent digital infrastructure and highly active and successful start-up ecosystem. Cisco Live! Europe represents a significant investment in the Dutch capital.
Joint vision and ambition in terms of digital innovation
Cisco has deployed a 'Digital Acceleration Netherlands' programme (Digitale Versnelling Nederland/DVN) to stimulate innovation in the Netherlands through a range of business and social initiatives. Furthermore, RAI Amsterdam will offer advanced digital possibilities in 2021 which will place new, advanced services and facilities at the service of visitors to high-tech events such as Cisco Live!.
Source: RAI Amsterdam