The world is driven by risk assessments. Crossing the street, ordering some gadget online or lying to your boss… It’s all risk assessment. Doing business is no different, but there is more to life than risk alone. What about ethics?
In 2018 the General Data Protection Regulation (GDPR) came into effect, and customers started asking me questions: What about the fines? Can we really get fined? How much? This is what I call ‘risk-thinking'. Maximum impact thinking.