Professionals understand the value of their companies' reputation. Firms with a powerful and positive reputation attract better employees, partners, and clients. They're regarded as offering additional value, which usually allows them to impose a premium. Customers tend to be more dedicated and purchase broader ranges of services and products. As the industry believes that such businesses will sustain future growth and revenue, they achieve higher earnings and market share.
Additionally, 70% to 80 % of market value is based on hard-to-assess intangible assets, which include, market sentiment, intellectual capital, and brand equity. Under these circumstances, organizations are highly vulnerable to reputational damage. Prevention is paramount, and it should start from within. It might not be evident, but your employees' daily activities, play a significant role in your company's reputation.